The New York brand; that’s what your clients look for?
Yeah. And to be honest with you, most of the "Spanish" work I've done has actually been more for the Latin market here in the U.S., which is huge. There are many productions that are launched from square one in Spanish and not retroactively translated into Spanish, especially in this day and age. The demographic of Spanish speakers in the United States has never been bigger, and it's only growing. It's a huge industry. And as for the Italian clients I have, I was very lucky, through a network of folks I have here in New York, to be introduced to a phenomenal client called "Rainbow" that's based in Loreto. I've had a wonderful opportunity to build with them. In fact, we're just coming to the end of a series called "Summer and Todd." The music that works for this particular series, as it's based on a farm, is more rooted in the Western, North American tradition. It took us the better part of about a year and a half to develop the direction for the music. This ties into one of your earlier questions because I worked very closely with Rainbow to identify what type of music they wanted. And naturally, what we landed on was something sort of in the Bluegrass tradition, sort of like Mumford and Sons meets Looney Tunes plus some traditional bluegrass stuff thrown in.
That sounds like fun.
Yeah, it is fun because they wanted something with a certain pop appeal, but that also made sense for a farm. At first, they started out not wanting anything too specific, like bluegrass music or banjos and that sort of thing, but it just made sense, and we ended up there. And so, to your point about working on certain things that might fit the Italian market or rather certain things that don't work for the Italian market that do work for the U.S. market; in this case, they chose music from the U.S. tradition. This is a well-established company that has been around for a while, and they've got some phenomenally talented composers, but my feeling is that what they could get from us would feel more authentic on some level. Music is like a language, and you're brought up with certain cultural sensibilities surrounding how it flows, how it sounds, the rhythm of it, the slang, the nuances, and you can't really learn that unless you were brought up in it. Now, you can simulate it by all means and even to a degree that is maybe indistinguishable at times or too difficult to differentiate.
But it's not the same.
It's not the same thing.
What would you say you enjoy most about the work you do?
What I enjoy most about my work is that it's different every day. Even if I work on a series or projects that extend over long periods of time, they're always different. And that's one of my favorite things; apart from loving what I do on a base level, I get to do something different every day. And for that very reason, it's exciting to come to work; it's exciting to face the challenges that await me. Sometimes they're more daunting than others, and sometimes they're just straight up a pain in the butt. However, it's fun to do different stuff. I am a creature of routine; I wake up early, I work hard, I cook for myself and my family always, so I'm not someone who is all over the place per se, but it's fun to not have to show up and do the same exact thing every day. It's also, to a large extent, having control over my schedule. I have two daughters, a one-year-old and an eight-year-old, so to be able to get hang time with them is the most important thing in my life.
Another thing I enjoy most about what I do is the flexibility to drop them off at school almost every day and oftentimes pick them up as well. My hours can be very long, so I'm not always able to do both, but it happens more often than not. And that's huge. That's a big part of why I love and enjoy what I do.
That's really nice. I understand what you mean about valuing variety in your work.So, either professionally or personally, what do you consider to be your greatest achievement thus far?
Sure. My greatest achievement personally is my family, without a doubt. I love my wife dearly. We just celebrated our 14th wedding anniversary. We were married very young, and our kids are our greatest achievement. There's nothing like it. I feel so blessed because I've also learned in my age and wisdom that the act of procreation isn't quite as easy as they chalk it up to be in high school Sex Ed class, where it’s made to sound like stopping off for gas or ordering takeout like it's just that easy– especially as you get older. And to address my greatest professional achievement, I'd say it's having my studio because that encompasses all of the rest of the bits and pieces. I've been able to build out a certain amount of business and bring in some of my favorite people, very talented individuals who I've built relationships with over time who work on projects and creatively contribute to things that go through my studio. And that's as short as I can make that!